Direct mail
Promotions built around the audience, the offer, and the budget.
Creative & Marketing Services
Direct mail, collateral, newsletters, dealer programs, and company stores — strategy first, then design, print, and mailing.
Plan a campaignAgency-style help at a printer's cost
Our marketing team offers years of experience that brings ideas, efficiency, and effectiveness to the table. This value-added service gives you the benefits of a full-service agency at an affordable cost.
Based on your marketing goals, you may need a direct mail promotion, a company newsletter, or a dealer program. Other work includes sales collateral, newspaper and magazine ads, signs and posters, trade show handouts and signage, or a company store.
Budget follows the audience
Whether you are selling a $100,000 speedboat or a $1,000 kayak, both require specific steps to reach a target audience. Budget is often the deciding factor, but reaching the full audience still leads the strategy. One thousand speedboat prospects may call for a $12 brochure, while 12,000 kayak prospects may call for a $1 mail piece — the same total budget, spent to fit the buyer.
What we help with
Newsletters
Company newsletters that keep customers in the conversation.
Sales collateral
Brochures, handouts, and other leave-behinds your team can use.
Dealer programs
Materials for a dealer or distributor program.
Newspaper and magazine ads
Print advertising when that channel fits the plan.
Company stores
A store of branded items for staff, dealers, or customers. See promotional products.
Trade show handouts
Pieces people can take from the booth. Pair them with event signage.
Our approach
Before any mailing, before the printing of brochures and handouts, and even before the design, comes the planning and messaging. That is the step that turns a blank sheet into a selling tool.
Planning and messaging
Who you need to reach, what you need to say, and what the budget can support.
Design
The design team builds the piece around that plan.
We choose digital or conventional printing for the run. See printing capabilities.
Mail or fulfillment
Mailing, including EDDM, or fulfillment for the way the piece goes out.
Direct mail and EDDM
We offer mailing solutions for direct mail pieces, including EDDM, and variable data when each piece needs to change. The print side of that work is described with our mailing and variable data notes.
Questions
How do you choose between a brochure and a postcard?
We start with the audience, the offer, and the budget. The piece and the quantity should match who you need to reach. We will recommend a format when we plan the job.
Do you handle mailing lists?
We offer mailing solutions, including EDDM. Ask when you request a quote and we will confirm how the list is handled for your campaign.
Can you manage a campaign from start to finish?
Yes. Planning and messaging come first, then design, print, and mailing or fulfillment. Request a quote and we will scope the campaign with you.